Archive for the ‘How To Tutorials’ Category

Google Analytics Basics: installation

For the purposes of this post – which is geared to beginner level web marketing – we’re going to go right back to the basics with Google Analytics. In the old days of the frontier, everyone had to install complicated web statistics programs like Urchin or Unix based log files to be pored over to [...]

Medalling in Olympic mobile power management

Vancouver, February 2010 – I have learned a lot over the past 7 days of taking part in cultural and sporting events at the Vancouver 2010 Winter Olympics. Some of it I learned the hard way, and now you don’t have to. It is possible to be well-prepared for long days away from opportunities to [...]

Old loyalties crumble: I’m going Mac

I’ve done it. I stopped in at Simply Computing on Broadway in Vancouver last week to get an uber-cool skin/case/battery pack by Konnet for my iPhone, which has quickly become as integral to my work habits as my desktop and laptop, and came out with a 27″ quad core iMac on order for Friday. This [...]

What does a skunk have to do with customer service? Everything!

I’m going to share a story with you about an interesting company with a fantastic product… and a business-killing marketing and fulfillment side that is keeping them from being a great company. Then I’ll give you 6 tips you can use to avoid repeating these sadly common mistakes. Over the holiday season, I made a [...]

Ack! I’ve Forgotten My Password!

I ask you to answer me truthfully: has this ever happened to you? You’ve lost your password, you’re in a hurry, and you have no idea of where to even begin looking? Have I got the solution for you. If you’re like most of us, you’ve probably got dozens of passwords or logins, sprinkled over [...]

Twitter: Does It Have A Place In Your Business?

The best thing about Twitter is also the worst thing. It’s quick and easy to use! Why is that bad? Because like many other online marketing tools and social networking apps, the risk of lost productivity can offset any gains achieved through the visibility. If you let it. It’s also an incredibly effective tool not [...]

What is Twitter, and should you use it?

Keep in mind that this is a business blog, so everything we talk about here is presented in relation to its effectiveness or detriment to small businesses. What is advisable for business may not hold true in the personal arena and vice-versa. Most of the people I talk with in small business – unless they [...]

Spam: The Sequel

Well, it’s day one on the big 30-day Free Trial experiment of Spam Arrest. Since I use multiple pop accounts I decided I’d start with my biggest email offender, my main webmaster@ account. And, since I use Microsoft Outlook (2003) and pop accounts, it was a bit of a job getting it all set up [...]

Becoming a Blogger, for the average person

I’m inviting you to join me in learning how to blog, from a beginner’s perspective, and share your experience in the Grok the Net community.