Thanks for coming back! If you haven’t subscribed to my RSS feed , please do. MACY’S REDEMPTION, MY ELBOW GREASE So if you haven’t glanced through the original post in this series, “Macy’s: How to Wreck a Brand in One Easy Lesson” I invite you to catch up. Suffice to say, a purchase of two [...]
This is one of the clearest examples I have ever run across for how to alienate consumers, courtesy of Macy’s Department Store. Here’s how to go about torpedoing your own brand: give false information when selling the card idea to the consumer in your store (untrained staff) don’t provide world-standard payment methods online in your [...]
These are a few of my favorite things… in case anyone is looking long-range at Christmas gifts for the geek in YOUR life. SCOTTEVEST/SeV What an innovative company. SCOTTEVEST dubs itself as “Travel Clothing for the Trip of Your Life” and offers a range of gear from long & short sleeve ts, polo shirts, Q-Zip [...]
I’ve only had the iPhone 4 for about a month and already I’m wanting to hop over the fence to check out that hyper-green grass, and this baby’s still only in idea mode: the Seabird concept phone. What I like most: the dongle-as-mouse the full surface window the dual pico projectors for overhead display and [...]
As a writer and publisher working primarily online for the past 12 years, I have watched the future of ‘free’ approaching for a long time. There is some recovery from it now, with payment walls on a number of publications online, but for the most part, the industry of writing in general is changing tremendously. [...]
Further advancing my argument that the next generation of Internet users have already broken the sound barrier passing us into the stratosphere comes an instructional blog post on WordPress blogging from precocious (there, spell that, kid) Malaysian blogger Gloson Teh, pictured here. Gloson began blogging at eight years old, since he was already designing web [...]
Check out Fiverr.com, where the concept is you can buy services or products (or offer them) for a straight $5. You can also post an offer to pay $5 for the service or product of your choice. There are some standard offerings – to get twitter followers, create youtube videos, make a video testimonial for [...]
OIL BP – OPP The video above was created and produced by artists on BC’s Sunshine Coast, and is a parody of Naughty by Nature’s 1991 song, “BPP”, and is as clear an example as any that shows how information and reaction travels the Internet – galvanizing artists world wide to comment and add to [...]
